FAQ 36 answers · 9 topics

Frequently Asked Questions about our services.

Straight, honest answers about our services, process and pricing. Can’t find what you’re looking for? Email us.

Local SEO & Google Business Profile

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What is local SEO?

Local SEO is the process of improving your visibility in location-based searches such as “lawyer near me” on Google Maps, the local map pack and regular search results. It covers your Google Business Profile, reviews, local listings and location-focused website content.

How long does it take to rank on Google Maps?

Most businesses see early improvements within 30 to 90 days, with stronger and steadier results in 3 to 6 months. Timing depends on local competition, the current state of your profile, your reviews and your website. We report progress every month.

What is a Google Business Profile, and why does it matter?

A Google Business Profile is your free business listing on Google Search and Maps. It shows your hours, phone number, reviews, photos and directions. For local searches it is often the first thing customers see, so a complete, active profile directly affects calls and visits.

Can you help if my business doesn’t have a storefront?

Yes. Service-area businesses such as contractors, consultants and mobile services can hide their address and list the areas they serve. We optimize your profile and website for those service areas so you can still appear in local results.

AI Search Optimization

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What is AI search optimization?

AI search optimization is the practice of making your business easy for AI tools like ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand, trust and recommend. It combines answer-first content, structured data and trusted mentions across the web.

What’s the difference between AEO, GEO and AIO?

AEO (Answer Engine Optimization) structures content to win direct answers and snippets. GEO (Generative Engine Optimization) builds the authority that makes AI tools cite you. AIO (AI Optimization) makes your whole site machine-readable. Our service covers all three.

How do I get my business mentioned by ChatGPT?

AI tools mention businesses they can clearly understand and that trusted sources talk about. That means accurate, consistent information across the web, helpful answer-first content on your site, good reviews and structured data. We build all of these signals step by step.

How is AI search optimization different from SEO? Do I still need SEO?

SEO helps you rank in Google’s list of links. AI search optimization helps you get named inside AI answers. They work together: AI tools often draw on pages that already rank well, so strong SEO remains the foundation.

What’s included in your SEO services?

Our SEO services include a technical audit and fixes, keyword research, on-page optimization, monthly content, link building and plain-English reporting. The exact mix is tailored to your website, goals and competition after a free audit.

How long does SEO take to work?

Most websites see early movement within 2 to 3 months and meaningful traffic growth in 4 to 6 months. Competitive industries can take longer. SEO results compound, so the gains keep building over time.

What’s the difference between local SEO and regular SEO?

Local SEO focuses on Google Maps and nearby searches, like “CPA near me.” Regular SEO focuses on ranking your website for broader searches, regionally or nationally. Many businesses benefit from both.

Do you use AI to write content?

Yes, AI helps us research and draft faster. But every piece is edited, fact-checked and approved by a human specialist before publishing, so it’s accurate, on-brand and genuinely helpful.

Social Media Marketing

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Which social media platforms should my business be on?

It depends on your customers. Facebook and Instagram suit most local and consumer brands, LinkedIn suits B2B and professional services, and X suits brands with timely news. We recommend focusing on two or three platforms and doing them well.

How often should a business post on social media?

For most small businesses, three to five quality posts per week per platform is a good target. Consistency matters more than volume, so we build a calendar you can sustain.

Do you create the content, or do I?

We do. We plan, design and write your posts and handle scheduling. You simply approve the monthly calendar and share any photos, news or promotions you’d like featured.

Do you run paid social media ads?

Yes. We plan, create and manage Facebook and Instagram ad campaigns. Management fees cover our work, and the ad spend is paid directly to the platform, so you stay in full control of your budget.

Web Development

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How long does it take to build a website?

A typical business website takes 3 to 6 weeks from kickoff to launch. Landing pages can be ready in about a week, and e-commerce stores usually take 6 to 10 weeks, depending on products and features.

How much does a business website cost?

Our business websites start at $1,800, e-commerce sites at $3,500 and landing pages at $450. The final price depends on pages, features and integrations. You’ll get a fixed quote before any work begins.

Will my website be SEO-friendly and mobile-friendly?

Yes. Every site we build is mobile-first and includes SEO essentials: clean heading structure, meta tags, schema markup, fast load times and an XML sitemap.

Can I update the website myself?

Absolutely. We build on WordPress with an easy block editor, so you can change text, images and pages without touching code. We also provide a short training session.

Branding & Graphic Design

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What’s included in a brand identity package?

Our brand identity package includes a custom logo with variations, a color palette, typography, basic brand guidelines and key applications such as business cards and social media profile graphics, so your brand looks consistent everywhere.

How many logo concepts and revisions do I get?

Our logo packages include multiple initial concepts and rounds of revisions on your chosen direction. The exact number depends on the package, and we’ll confirm it clearly in your quote.

Will I own the full rights to my logo?

Yes. Once the project is complete and paid, you own full rights to your final logo and brand assets, including all source files.

Which file formats will I receive?

You’ll receive print and web-ready files, including AI or EPS, SVG, PDF, PNG with a transparent background and JPG, in full color, black and white versions.

Excel & VBA Automation

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What is VBA, and what can it automate?

VBA (Visual Basic for Applications) is the programming language built into Microsoft Excel. It can automate almost any repetitive task: formatting, cleaning data, building reports, merging files, generating invoices and documents, and sending results to other Office apps.

Do you have ready-to-use Excel applications?

Yes. We’ve built ready-to-use Excel apps for attendance and payroll, inventory management, fee management and budget tracking. Each can be set up quickly and tailored to your business, so you get a proven tool without starting from scratch.

How much time can Excel automation save?

It depends on the task, but processes that take hours by hand often run in seconds or minutes once automated. Even saving 30 minutes a day adds up to more than 100 hours a year for one person.

Will the automation work on my version of Excel?

VBA works in desktop Excel for Windows and, with some limitations, Excel for Mac. It doesn’t run in Excel on the web. We’ll confirm compatibility with your setup before we start.

Data Analysis

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What kind of data can you analyze?

We analyze most business data, including sales, financial, marketing, inventory, customer and operational data, from spreadsheets, CSV exports, accounting software and other systems.

Which tools do you use?

We work mainly in Microsoft Excel, Power BI and Google Sheets, choosing whichever fits your team best, so you can keep using the reports and dashboards after delivery.

How do you keep my data secure?

We only use the data you choose to share, can work with anonymized data, follow secure file-sharing practices and are happy to sign a non-disclosure agreement (NDA).

Can you build a dashboard I can update myself?

Yes. We build dashboards that refresh when you add new data, and we show your team exactly how to update and use them.

Pricing & Payments

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Why do you show “starting at” prices?

Every business is different. “Starting at” prices show where our services begin, so you can plan your budget. Your final price depends on your goals, competition and scope, and you’ll get a fixed quote before any work starts.

What affects the final price?

The main factors are the size of your website, how competitive your market is, the number of locations or platforms, the amount of content needed and any custom features or integrations.

Are there any hidden fees?

No. Your quote lists everything that’s included. If you ever want extra work beyond the agreed scope, we’ll quote it separately and only start once you approve.

How do payments work?

Marketing plans (Local SEO, SEO, AI Search Optimization and Social Media) are paid monthly. Web & design and automation & data projects are paid 50% upfront to get started and 50% on completion.

Still Have Questions?

Let’s talk it through.